The target area for this Call for Artists is the southern Moreland neighborhood. The southern Moreland neighborhood abuts commercial and municipal uses to the north along Chagrin Boulevard and to the east along Lee Road. There are a number of amenities and community facilities within walking distance, including shops, neighborhood retail and restaurants at Shaker Town Center; the Stephanie Tubbs Jones Community Building, which is the main gathering place for community activities; the Shaker Heights Main Library, and the Greater Cleveland Regional Transit Authority’s Blue Line rapid train stop at Lee Road and Van Aken Boulevard. The neighborhood includes four parks: Chelton Park, Menlo Tot Lot and Hildana Park, and the Around the World Playground, as well as public soccer fields on Chagrin Boulevard.

Historically, the neighborhood has been a mix of modest single-family and two-family houses. Currently, there are a total of 507 residential structures: 368 single-family houses, 137 two-family houses and 2 three-family structures, which together comprise 85% of the 594 lots. The dominant architectural styles include Vernacular Doubles, Prairies and Bungalows. Front porches are common to the neighborhood. There is a homeownership rate of 59%. The area has 1,606 residents and a median income of $32,419. 95.45% of the population is African American. The median age is 36, slightly younger than the rest of Shaker Heights, and the average household size is 2.57.